The Objectives of the Broderi Narin Group
The objectives of the Group are to establish its system by adopting the corporate management principles, training qualified dynamic managers and maintaining its presence by upgrading its performance.

Being a corporation gives meaning to business; employing and training interested and motivated people with special talents; creating a long-term and permanent business environment where both sides benefit through customer cooperation; making sure that the users of products increase self value ,through the production and creation of distinctive,quality products; becoming a corporation allowing for creativity and adding value;the inherent values of Broderi Narin being open and transparent.

Broderi Narin’s Concept of Work and Management
Broderi Narin is aware that without unity in its target, even the most detailed written documents cannot be effective. The work concept of the group is to first and foremost build on the objectives of the corporation and ensure a unity of concepts and objectives.
Here is an outline of our work and management approaches, This has been drawn up with an awareness of those making an impact and eventually carrying out their business practically:
• Maintaining a strong presence by continuously moving forward ;creating value for customers
• Being fully aware of the principle that the success of Broderi Narin is solely based on the success of customers
• Thinking result-oriented
• Teamwork
• Implanting the culture of cooperation and the idea of dynamics as a whole entity
• Each individual thinking through the conscience of profitability
• All employees working in all departments to terminate a feudal approach,which is tied to defending the status quo and adopting the approach “every job is sacred”
• Knowing the principle that all executives are at the same time human resource executives (managers)

Broderi Narin’s Strategy
Besides the objectives of the corporation, Broderi Narin acts in accordance with the strategies below:
• Moving towards products with a high profit margin that can be sold to the whole world market
• Enhancing brand image
• Using the current capacity in the most efficient way
• Raising sales mainly towards export
• Doing pre-paid and short-term sales
• Being selective in the domestic market when deciding on customers
• Preventing over-stocking or running out of stocks by stock optimization

The Basic Structure of Broderi Narin
The basic structure of Broderi Narin ,gathered over its 81-years of experience ,consists of the following departments:
marketing and product development, production and planning, purchasing and supply management and financial affairs.

The Functions and Targets of the Structure
The main features of the functions and targets of the structure adopted by Broderi Narin in order to maintain its existence in the steadiest way:
• Aiming for a strong performance upgrade on issues of turnover, exports, investment, capacity and profitable growth
• Creating new opportunities by its current complete infrastructure, developing new market areas, finding new customers
• Using all resources present, the contribution and motivation of employees, reaching targets by simplified processes
• Selecting the right priorities and focusing on those, developing them and hence taking place at the forefront in the highly competitive environment of global markets
• Developing all processes within the group using standardization and simplification.
• Better quality products, better quality service and healthier risk management by these processes
• While focusing on creativity and the performance of employees within the corporation, paying the most attention to efficient growth and the success of customers on a macro level.

The Corporation’s Code
The Narin Group of Companies puts continuous development as its main target and acts with the purpose of creating all its shareholders material and spiritual values above the general level of society. Moving from this idea, the group devised a Corporation Code.
With this Code, where shareholders are designated and the achievements necessary to accomplish the company’s objectives are listed, Broderi Narin should work from today to earn its future, improve its performance and profitability and invest in the future with the returns it gets. The success of the company serves the interests of all shareholders hence at every step taken, the aim should benefit from the synergy as a whole.